Many of Nagarjuna's films have been released during the end of December and proved hits. So the director, producer and the hero might have decided to follow the sentiment and gain from it and released Don on December 20. Moreover, the repeat of a successful combination of Mass film (Nagarjuna and Larencce) also generated considerable heat among the audience. There were many expectations on the movie as well. But the film failed to reach all those expectations to a considerable extent.